Vorwerk Icon Design

Vorwerk stands for top quality, continuity, innovation and personal contact. Their products are a part of the lives of their customers, partners and friends. However, their brand CI used to appear rather industrial and distant. We have transformed Vorwerk from a technical, sterile company into a brand that takes place in the midst of customer life – with our Icon Concept being a vital storytelling part of its CI.

AGENCY

Serviceplan Munich

MY TASKS

Concepting, creating the Guide, creative approach, Illustration of the Icon Set

DATE

June 2020

About

In order to be a part of the customer‘s life, Vorwerk must be „ergonomic“ in terms of content and form. Brand-defining attributes from the core of the company, which shape the brand in the perception were the template for our ergonomic concept, which provides an icon for each and every product and utilization. Every icon boasts joy and pride, thus turns into a brand ambassador for Vorwerk.

Ergonomic Design

We adapt the ergonomic principle, which is based on the basics of product design, to the smallest atom of corporate design. The distinctive roundness of the products becomes a consistent design principle for all graphic elements.

Semantic Approach

There are specific icons which do not require a completely new design because their meaning is universally known. For those there is a system that starts from an icon base and builds on it to cover the whole topic.

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