Thermomix Packaging

For this project, I developed a packaging concept for Thermomix that combines form and function in a clever way. The key idea: when multiple packages are placed side by side, they come together to complete the iconic image of the Thermomix. The result is a striking visual effect at the point of sale that grabs attention and reinforces brand identity.

For the launch of the new Thermomix TM6, the packaging was also given a modern and simpler visual identity. The packaging is characterized by its clear lines, design elements and clarity. The product illustration shows the product in an illustrated style. The design, which goes beyond the edge of the packaging, has a background. If you place two packages with the right side next to each other, you get a complete Thermomix. This makes a nice picture especially on store shelves.

AGENCY

House of Communication

TASKS

Packaging Design & Concept