Under the claim "Home of Soccer", we designed the print ad "Reading soccer is bland" in 2018. The idea behind it, the spoken word of the commentator in written form in its simplicity & blandness as an ad. What's missing? The emotion, the dribbles, the counters, the excitement, the goals. With Sky, you get all that in 195 Bundesliga games live. We give you soccer like you've never experienced it before.