Feministic Alphabet

The essence of feminism cannot be captured, it was said. Feminista is the world's first political perfume and proof that it works. But how can a corporate design reflect its complexity? With a font that makes a clear statement. A manifesto that immerses the viewer intensively and actively in the world of feminism and brings its essence to life.

In a world where language and images shape our perception, the project “Feminist ABC” makes a powerful statement. It reimagines the entire alphabet through provocative illustrations and feminist slogans that inspire reflection, challenge norms, and spark discussion. Each letter represents a key concept from feminist discourse – from A for “Autonomy” to Z for “Solidarity.” The project questions traditional gender roles, highlights social injustices, and conveys empowering messages. The illustrations are bold, direct, and often humorous, while the accompanying phrases shed light on topics such as equality, body politics, care work, and intersectionality. This project positions itself as a visual act of resistance against the patriarchy and as an invitation to open dialogue. Whether as a book, an exhibition, or a social media campaign, the Feminist ABC shows that language and art can be powerful tools for social change.

AGENCY

House of Communication

TASKS

Typography, Illustration, Poster Design, Digital Design

001

Concept & Inspiration

Behind the Feminist ABC lies a creative and thoughtful design process that blends illustration, typography, and in-depth research. Every element is deliberately crafted to convey feminist messages with both visual and conceptual strength. The words were not chosen at random—they are rooted in feminist theory, social discourse, and pop culture influences. The challenge: to cover a wide range of feminist topics without becoming repetitive or falling into clichés.

In parallel with the writing process, initial sketches were developed to explore which visuals best conveyed each message. Figurative and abstract elements were tested to strike the right balance between clarity and interpretive openness. The illustrations are meant to surprise, provoke, and occasionally unsettle—because that’s where the thinking begins.

002

Stilfindung

The design follows a cohesive and powerful visual language. Clean lines, strong contrasts, and a bold color palette define its aesthetic. The illustrations are meant to be radical in style while incorporating playful elements to create an inviting experience. Typography is carefully selected—whether through hand-drawn details or striking lettering—to enhance the overall impact.

The design process behind the Feminist ABC is not only creative but also deeply political. Every word, every line, and every color is intentionally chosen to clearly articulate feminist themes. The combination of provocative imagery and bold slogans turns this project into a visual declaration for equality and self-determination.

003

Typography

The combination of text and image is a central design element in the Feminist ABC. Typography is not merely an accompaniment to the illustrations—it is an equally important design component that amplifies the impact of the feminist messages. The design process ensures that text and image do not exist in isolation but complement and reinforce one another.

Typography interacts directly with the illustrations—it merges with the imagery, breaks through it, or becomes a visual element in its own right. Through intentional composition, carefully chosen colors, and textured effects, a visual language of resistance emerges—one that gives each concept a distinctive and powerful voice.