We live in a time where people hardly think about what we buy and where we buy it. A team in the Hudson Valley wants to show people a different way and founded the Vegfest Over three days spread out, the people there have the opportunity to inform themselves about green alternatives, to exchange ideas with lateral thinkers and to bring themselves up to date. The logo was designed in a handwriting. It reflects the ecological value of the brand and at first glance seems likeable with organic influences.